While leading Calvin Klein—Coty’s largest brand and creative team—I took on Marc Jacobs, fastest-growing fragrance line. At the time, no brand was more important in the category. With Daisy and Lola, we rewrote the rules of fragrance packaging design, introducing a playful, sophisticated aesthetic that captivated the market and set new creative standards. Building on that energy, we initiated a bold new men’s fragrance. Marc supplied the name “Bang,” and we collaborated with Harry Allen to craft an audacious packaging design that broke conventions, earning the Fragrance Foundation’s Package of the Year award in 2011. Although sales didn’t match its daring identity, Bang remains a striking expression of the brand’s bold spirit. My role consistently centered on driving the largest creative team, sustaining momentum, and extending Marc Jacobs’ iconic franchises.