Calvin Klein
Calvin Klein
Calvin Klein
The brand that has been a thread through my career - at V Agency, Coty and then August
The brand that has been a thread through my career - at V Agency, Coty and then August
The brand that has been a thread through my career - at V Agency, Coty and then August

Few brands have been as integral to my career as Calvin Klein—a name synonymous with modern American fashion. Over the years, I have collaborated with the brand in three distinct capacities. At V Agency, we partnered with Mario Testino to bring a season of Calvin Klein to life across Collection, CK, and Underwear, capturing the minimal and provocative spirit of the brand. Later, as Creative Director for Calvin Klein Fragrances at Coty, I led a team of 10 art directors and designers, overseeing product packaging and campaign development for the fragrance franchise, at that point generating $1 billion in revenue. Finally, as co-founder of August Agency, we reunited with Calvin Klein to design the first new product addition to the Eternity franchise in over 25 years with Eternity Now.

Services

Brand Strategy

Creative Direction

Campaign

Graphic Design

Product Design

Packaging Design

Visual Merchandising