As co-founder of V Agency alongside Stephen Gan and Greg Foley, I extended our editorial work from Visionaire and V Magazine into commercial campaigns and brand work. Working with Giovanni Testino, founder of Art Partner, we applied our high-concept artistry and storytelling to deliver creative work for influential fashion brands. Our inventive formats secured collaborations with leading brands. While Stephen forged key relationships and led with creative vision, Greg and I drove creative execution on projects—from photobooks for Mario Testino to music packaging for the Pet Shop Boys, earning a Grammy nomination. A defining moment was partnering with Hedi Slimane on Dior Homme’s first campaign, shot by Richard Avedon. V Agency thrived as a creative go-to, blending artistic edge with fashion savvy.