Tiffany’s newsroom had long been a dated repository—where new product announcements were treated as mere transactions, and a treasure trove of brand stories remained untapped. Recognizing the need for a more engaging approach, we reimagined the newsroom into a dynamic, editorialized platform that balanced commercial immediacy with the depth of Tiffany’s historical narrative. By integrating interactive elements, we brought both new announcements and archival highlights to life, delivering relevant company news while celebrating the brand’s rich legacy. We went on to develop dedicated sites for other Tiffany entities, including the unveiling of Tiffany’s renovated New York flagship and the launch of the Tiffany Foundation.