Born out of a shared passion for publishing and founded by a group of collaborators, Let's Panic Magazine was created purely for the love of the work—a project celebrating artists and photographers. Recognized by The Observer as “one of the most unconventional magazines ever”, the project was a return to the roots of art magazine production from the 70’s and 80’s. As Creative Director, I worked with Aaron Ward and Jade Berreau to craft a publication that treated images with reverence, deliberately avoiding overlaid text to let each visual speak for itself. Printed in Italy on premium paper, each issue became an homage to fine art traditions, featuring works by Jim Goldberg, Jacob Holdt, Tony Notarberardino, and Larry Clark, and honoring the transformative power of visual storytelling.